Why We Love Craftmaster: Quality Furniture with American Roots (Part 1)

When you’re choosing furniture, you’re doing more than just picking a sofa or chair — you’re investing in the comfort, durability, and style of your home for years to come. At Werner Harmsen Furniture, we’re proud to carry brands that align with those values, and Craftmaster Furniture is one of the names we trust most.

As one of our top-selling brands, Craftmaster delivers a balance of classic craftsmanship and contemporary versatility. Here’s why we—and our customers—are such big fans.

Made in the USA, Rooted in Tradition

Craftmaster furniture is proudly built in North Carolina, a region known for its deep roots in American furniture manufacturing. This isn’t mass-produced, cookie-cutter furniture. Every piece is carefully constructed by skilled hands, often in small batches, using tried-and-true techniques.

That local craftsmanship comes with benefits:

• Responsiveness – With domestic production, turnaround times are faster, and quality control is tighter.

• Sustainability – Shorter supply chains and environmentally conscious practices mean a smaller footprint.

• Peace of Mind – Supporting American jobs and craftsmanship means something—not just to us, but to many of the families we work with.

Durability You Can Feel

Craftmaster furniture is built to last. Every frame is constructed from hardwoods and reinforced at key stress points to prevent sagging or shifting. Cushions are designed with high-resiliency foam, giving you long-lasting comfort without the deflation you often see with lower-quality options.

Whether you’re outfitting a living room that sees constant use or a guest space that needs to feel just as welcoming, Craftmaster pieces are up to the task.

Timeless Style Meets Everyday Comfort

One of Craftmaster’s biggest strengths is its wide range of styles. From tailored, traditional sofas with turned legs and rolled arms to sleek, modern sectionals with clean lines, they have a design for every aesthetic.

But it’s not just about looks—Craftmaster’s comfort-first approach means even the most elegant chair is still the best seat in the house. You get the polish of designer furniture with the functionality of something made to be truly lived in.

A Brand We Trust (And You Can Too)

At Werner Harmsen, we don’t just fill our showroom with furniture we like—we carefully choose brands we’re confident will serve our customers well over the long haul. Craftmaster consistently delivers on that promise. We’ve watched these pieces move from our showroom floors into family homes, holding up beautifully to life’s messes, milestones, and moments of rest.

Whether you're furnishing a new home or updating a well-loved space, Craftmaster is a name we’re proud to recommend again and again.

What’s Next: Customization Without Compromise

In Part 2, we’ll take a deeper dive into Craftmaster’s impressive range of custom options—from fabrics and finishes to arm styles, cushion types, and configurations. We’ll show you how easy it is to personalize furniture that fits your life, your look, and your layout.

Until then, if you’re curious about what Craftmaster might look like in your home, come visit us. Our designers are always here to help you find the right fit—and we’d love to show you why this brand is one of our favorites.

Meet With a Designer